ABOUT the NEW IOWA ENTREPRENEURIAL CENTER

The foundation for phase one is the Embark E-Learning program, which consists of interactive courses based on each of the“Seven Centers of Management Attention.”
The benefits of the program are that the courses can be taken anytime at your convenience, at your own pace, while the lessons can be applied immediately to satisfy your unique business requirements.

This online learning experience combines engaging multimedia presentations of introductory course overviews and key concepts with printable text-based chapters
and a series of worksheet tutorials narrated by an E-Myth Business Coach.
In addition, each cohort will engage in monthly roundtable discussions on each of the “Seven Centers” disciplines:

• Leadership is the core center that provides the direction and purpose for the entire business.
  
  
• Marketing is the research and analysis of your customers and the formulation of strategies and tactics that will shape your business processes.
  
  
• Money represents the financial side of your company including obtaining and controlling the movement of money within the business, as well as creating the company’s financial value.
  
  
• Management is the way in which you manage people, systems and resources. It also encompasses the infrastructure and culture of your company.
  
  
• Lead Generation is creating awareness in your target markets and attracting customers to your products and services.
  
  
• Lead Conversion encompasses sales and the enrollment of customers and clients in your services. It’s the conversion of leads into buyers.
  
  
• Client Fulfillment includes producing and delivering on the promise made in lead generation and lead conversion.

Click here to join the New Iowa Entrepreneurs' Group at Meetup.com.